Honda the new Accord Hybrid to challenge the Toyota Prius

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We all know that Toyota Motor Corporation decided to delay the production of its third generation Prius which was promised to have the lighted rechargeable Lithium-ion batteries. The delay was made because of some security reasons. These battery packs are found on cell phones, laptops and PDAs. But because the battery is noted to produce heat when used for a long time, the Japanese automaker decided to stop its production. However, they said they are doing more studies on perfecting the Li-ion batteries on the next generation Prius. Meanwhile, they will be producing the new Prius sporting the Sealed Nickel-Metal Hydride (Ni-MH) on the famous hybrid car.

Honda Motors Corporation, the maker of the first hybrid car the Insight, has been able to learn how Toyota makes its hybrid car which is just right on timing since hybrid buyers prefers to have real time hybrid cars like what Toyota did. And so, Honda is planning to reveal a hybrid car that will set a huge competition on the ongoing Prius.

According to the Japanese car company, they will reveal a new car that does not only excel because of its hybrid but because of its one-of-a-kind styling and more specifications added compared to its previous models. This was according to the vice president of corporate planning and logistics for American Honda Motor Corporation Incorporated Dan Bonawitz.

The new hybrid car coming from Honda is said to be on the slot below its fellow Honda model Civic Hybrid. Honda also released that the new hybrid car will be on the market in 2009.

Bonawitz have made an effort to survey the hybrid customers about their need for a separate model. The Honda US president said, "They broke 50-50," he said. "But in the marketplace, the Prius went one way and we went the other." This survey was done before the roll out the two new Civic and Accord hybrids on the market. We all know they never experience to be as successful as the Prius.

With the constantly changing demands of the consumers, Honda made a twist on its course. Bonwitz said, "Now buying a hybrid is very much about making a statement. Obviously, this is leading us to bring a new hybrid to market that is uniquely styled. The new car, while lower in price than the Civic Hybrid, will still be a family car, and will not be a tiny commuter car like the Honda Insight. Despite the car's low price, Honda will not lose money on it. It will not be a loss leader.”